Original research

I publish the method before the statistic.

Fifteen separate reports for questions creators already argue about: hooks, captions, opening clarity, comments, niche benchmarks, safe zones, zero views, recuts, and what people change after a flop.

Why publish now

A result is easier to trust when the rules were visible first.

Each report names what was measured or still needs to be measured, what remains unknown, which media can be used, how disagreement is preserved, and which claims stop publication.

That means a future null result still counts. It also prevents a convenient metric from becoming a platform claim after the charts are drawn.

Opening clarity, captions, and safe zones

How quickly the subject, language, and visible information become usable to a cold viewer.

Pacing, payoff, and recuts

How an edit progresses, where it stalls, and how a documented recut could test a structural change.

Distribution questions and creator decisions

What creators infer after a weak result, what the evidence supports, and which next action remains testable.

Measurement and classification

How comments and niche labels become reproducible evidence instead of convenient categories.