Original research

I publish the method before the statistic.

Fifteen separate reports for questions creators already argue about: hooks, captions, opening clarity, comments, niche benchmarks, safe zones, zero views, recuts, and what people change after a flop.

Why publish now

A result is easier to trust when the rules were visible first.

Each report names what was measured or still needs to be measured, what remains unknown, which media can be used, how disagreement is preserved, and which claims stop publication.

That means a future null result still counts. It also prevents a convenient metric from becoming a platform claim after the charts are drawn.

Opening clarity, captions, and safe zones

How quickly the subject, language, and visible information become usable to a cold viewer.

Pacing, payoff, and recuts

How an edit progresses, where it stalls, and how a documented recut could test a structural change.

Protocol only

Promise-proof-payoff annotation study

I Mapped a Proposed Payoff Distance Protocol

How far does a video travel between its opening promise, first proof, and primary payoff, and what happens in between?

Proposed scope
Rights-cleared videos with event-level narrative annotation
Reading time
10 min read
Read the report
Protocol only

Consented short-form recut case series and blinded viewer experiment

I Built a Proposed Short-Form Recut Protocol

What changes after a preregistered structural recut, and how can viewer perception be separated from live platform distribution?

Proposed scope
20 creator-owned original/recut pairs plus separate randomized viewer panels
Reading time
14 min read
Read the report

Distribution questions and creator decisions

What creators infer after a weak result, what the evidence supports, and which next action remains testable.

Protocol only

Verified paired-outcome survey

I Designed a Proposed Delete-and-Repost Survey

What did creators change before reposting, and how did the second upload compare after baseline and natural variation were considered?

Proposed scope
Creator-submitted original/repost pairs with matched analytics windows
Reading time
12 min read
Read the report
Protocol only

Creator decision and evidence-alignment study

I Framed a Proposed Creator Panic-Response Study

After an underperforming video, how closely does a creator's first action align with the evidence available at the time?

Proposed scope
Consented creators with verified analytics, blinded review, and a follow-up survey
Reading time
12 min read
Read the report
Protocol only

Creator, expert, and analyzer diagnosis agreement protocol

I Designed a Proposed Creator Video Self-Assessment Protocol

Where do creators, independent experts, and a structural analyzer disagree about the weakest moment in a short-form video?

Proposed scope
50 creators, three blinded experts, own-video and unfamiliar-video tasks, analyzer scored separately
Reading time
14 min read
Read the report

Measurement and classification

How comments and niche labels become reproducible evidence instead of convenient categories.